Saturday, 8 June 2019

How SLO Active Are Saving Our Oceans

*This post is promotional, however, it is not sponsored or gifted.*

As soon as I saw an email in my inbox from the lovely women at SLO Active, I was excited. This brand is all about the environment, ethics and equality – issues I am very passionate about.

In a society which is driven by consumerism, it is so refreshing to come across a company that places profit as a lesser priority than its goals. I was intrigued. 

As soon as you open their website and scroll down, you will see this:

This company ticks all of the boxes for people trying to save the planet and not sacrifice their wardrobe, a position we should all be placing ourselves in. 

Here Janaya, the company's founder, tells me a bit more about the company and how they plan to change the game when it comes to swimwear. 

Hi Janaya! Thank you for letting me interview you for World Oceans Day. I think it's so important to promote ethical companies such as yours on this platform. 

First of all, what inspired you to not only support ocean conservation, but set up a company which strives to do so?

I am originally from New Zealand and am a lover of water sports, I have experienced first-hand the marine pollution crisis that is impacting wildlife both underwater and on beaches. I’ve always had a deep love for the ocean and a concern for its protection.  Two years ago, I found myself looking for a new career, a career with a purpose, after working in an office environment for longer than I had intended. The idea was to take what I love and what I'm good at, and fuse the two together. That is how SLO was born.

For those who are fairly unaware, can you talk a bit about why we should be concerned about the conservation of our oceans?

Our oceans are in crisis because of humans’ mindless over-consumption and a ‘disposable’ mentality. Plastic pollution is one of the biggest environmental emergencies that we are facing as a planet. Microfibres from synthetic clothing and textiles are a key source of microplastics in our oceans. When we wash our clothes, fibres are shed into the washing water. Due to their minute size, these fibres pass through wastewater treatment plants and end up in the ocean. The ocean is the life blood of this world. Ecosystems both underwater and on the land rely on the ocean. Without it, we simply would not exist.

Your swimwear is made from a sustainable alternative, how are you ensuring that it is also made in an ethical environment?

Clean Lines is made in Italy, delicately crafted using the most cutting-edge sustainable material, Yulex Pure. Yulex is a better alternative to conventional, non-renewable neoprene which is derived from petroleum or limestone, therefore a product of mining or drilling (and a less sustainable choice).

I love your statement about 'slow fashion,' as a student, I definitely struggle to avoid the bigger companies as they are often cheaper. What advice would you give to someone wanting to make a difference, but struggling financially? 

I would say, buy less. Buy better, not more. Every purchase we make is a vote for the kind of world we want to live in. We don’t need much. But when we buy something, it should always be of good quality, so that it lasts longer and we don't have to spend as much in the long term.

When looking to buy something, I encourage you to ask the question: ‘Where does this come from? And where will it go, at the end of my time using it?’

How are you guaranteeing that your brand is as inclusive as possible, especially in regards to varying body shapes and sizes?

We have tried to include as many people from different backgrounds and ethnicities for our first photoshoot (to be honest, we struggled to find models in the end as the weather was bad on shoot day). We have another photoshoot planned for this summer that is focused on diversity specifically.

Other than purchasing from your brand, how can we as consumers help with ocean conservation?

Definitely get involved with the initiatives of our charity partners. Slow down consumption. Try and be plastic free. Avoid fast fashion. Help raise awareness of key issues that are concerned with protecting our oceans. Participate in beach cleans!

Finally, the theme of this World Oceans Day is gender equality. From a woman running a company to the women reading this, is there anything you'd like to advise/say?

My main message to young females is to get out there! Enjoy the ocean - it’s our greatest teacher and is very healing. It’s great for physical and mental health. Encourage others to do so as well. I encourage other women to become ocean ambassadors themselves - no matter where they are from or where they love. A healthy ocean is the cornerstone of a healthy planet and healthy people that live on it.

Thank you so much for letting me interview you, Janaya! I hope this inspires some of you to look a bit more into how we can be protecting our oceans. You can look at their website here, which gives lots of information about plastic pollution and how they're spreading the word about their cause.

Also, if you would like to aid this company in their kickstarter campaign, you can do so here.


  1. Totally agree on this! Let's spread more sustainability-influence. :)

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